THE LEAD-UP
Coaching, preparation, at-home challenges, and deliberate disruption of the habits and patterns that keep you stuck.
APPLY NOWRISE is a non-religious men's wilderness retreat held in Virginia—an immersive experience built to help you confront what's keeping you stuck, get clear about what matters most, and build a life you don't want a vacation from.
Stories from RISE graduates — in their own words, about the experience and what they carried home with them.
RISE is built as a process, not a performance. The Lead-Up prepares you. The live event uses conversation, reflection, teamwork, wilderness, and physical adversity to expose what comfort can hide. The goal is not to make things hard because hard is impressive; it is to help you see more clearly how you respond, what matters, and what needs to change. The graduate network keeps you connected to men who know what the work costs.
Learn why RISE is more than a men's weekend retreat.
Coaching, preparation, at-home challenges, and deliberate disruption of the habits and patterns that keep you stuck.
Physical adversity, guided discussions, journaling, teamwork, wilderness exposure, practical skills, and evolutions designed to connect the work to your actual life.
Access and inclusion to the RISE 300 Graduate network — men who went through it, know what it means, and can challenge you after the event ends.
Optional Alumni Adventures, The Circle mastermind gatherings, and The Brotherhood coaching group — multiple ways to stay connected and keep growing long after graduation.
RISE isn't only for men whose lives are falling apart.
It's for men who know there's a gap between what they're capable of and how they're currently living.
Maybe you've become comfortable. Distracted. Disconnected. Angry. Passive. Overworked. Out of shape. Spiritually flat.
Or maybe nothing is dramatically wrong.
And that's exactly the problem.
You've built a life. You handle your responsibilities. People depend on you.
But somewhere underneath all of it, you know there is more in you.
More discipline. More connection. More purpose. More leadership. More life.
RISE removes you from the noise, puts you alongside other men willing to tell the truth, and gives you the opportunity to confront that gap.

Pristine and private locations off-grid and insulated from day-to-day life.

Structured individual and team challenges designed to reveal patterns, test assumptions, and show you more of what you're capable of.

Practical skills that build competence, confidence, and self-reliance.

Intentional, relevant, and raw mentorship designed to expose blindspots and identify strengths.

Opportunities to discover and uncover what's actually driving you.

Honest conversations that challenge your thinking and strengthen your leadership.
See the environment, the pace, the men, and the work before you decide whether it is for you.
RISE Coaches are husbands, fathers, leaders, business owners, veterans, first responders, endurance athletes, and men who have spent decades helping people through conflict, crisis, pressure, and change. Their backgrounds are demanding, but RISE is not about rank, intimidation, or proving who is tougher. They have lived hard lives, made mistakes, rebuilt themselves, led others, and understand when to challenge a man—and when to simply stand beside him.

Founder and CEO of Ruthless Integrity & Simple Execution (RISE), Coach King has spent more than 25 years helping people and organizations navigate conflict, crisis, behavior change, and high-pressure environments. His background includes service in the United States Marine Corps, law enforcement, SWAT, tactical instruction, workplace violence prevention, mental health, leadership, and business. Prior to launching RISE, he built one of the leading de-escalation and Active Threat Response training companies in the United States, then turned the seven-figure business over to his team to focus more deeply on coaching men. He is an author, speaker, nonprofit founder, husband, father, longtime student of personal development, a man with 30+ years of sobriety, and a 29029 Everesting finisher. His approach to RISE is simple: challenge men honestly, without humiliation, and help them leave with something they can actually use in the life they return to.

Coach Scott brings more than three decades in law enforcement, including extensive SWAT, crisis-response, instruction, and leadership experience. He has worked through high-risk incidents, hostage situations, tactical operations, protective details, and international training assignments, but what matters most at RISE is how that experience translates into calm leadership, sound judgment, accountability, and presence under pressure. He is a father, fitness enthusiast, follower of Christ, and experienced instructor who knows how to challenge men without turning challenge into theater.

Coach Slaughter is a Marine Corps veteran, husband, father, and law-enforcement leader with more than 30 years of experience across corrections, patrol, tactical teams, instruction, and field leadership. He has spent decades teaching others how to operate under pressure, make sound decisions, and take care of the people around them. His career includes multiple lifesaving and valor recognitions, but at RISE his value is less about the résumé and more about his steadiness, judgment, humility, and ability to meet men where they are while still expecting more from them.

Coach Jones brings 21 years of military service, an MBA, leadership experience, and an extraordinary endurance background to the RISE team. He has completed and won some of the most demanding endurance events in the world and holds a Guinness World Record for distance covered with a 40-pound load in 24 hours. That capacity matters at RISE not because every man needs to become an endurance athlete, but because Mark understands preparation, discomfort, discipline, pacing, recovery, and what it takes to keep moving when the easy answer is to stop.
Your RISE experience begins long before the live event. Over 60 days, short daily assignments help you build awareness, discipline, and momentum while preparing physically, mentally, and emotionally for what is ahead. You’ll begin integrating with the rest of your cohort, completing shared challenges, and arriving at the live event already connected to the men who will be beside you.
Get picked up with the group, arrive at the private off-grid RISE location, and begin challenges designed to bond the group together and introduce physical adversity. Guided discussions, journaling, team obstacles, and continued evolutions carry through the evening.
Personal growth and discovery sessions, practical skills, communication, parenting, wellness, finance and business, physical challenges, group obstacles, teamwork, leadership, wilderness exploration, and fireside work.
Breakfast, mountaintop exploration, guided discussions, final physical challenges, graduation, Brotherhood introduction, final evolution, and return to the pick-up location.
RISE applicants can also speak directly with former graduates before making a decision.
Every applicant also has a 1:1 call with RISE HQ to go over the application and answer any remaining questions.
START YOUR APPLICATIONIf you know something has to change, start the conversation.